Infiniti is a new Jiu-Jitsu school in the Spokane area. The black belt running Infiniti trained with Newborn/Cascao Jiu-Jitsu under James Weed. Newborn in turn is an offshoot of the Cascao school in Las Vegas, founded by Walter Vital.

Challenges?

Infiniti was after a low maintenance, cost effective solution to his online presence. He wanted to be seen as being associated with Newborn Cascao Jiu-Jitsu, but it was important that he didn’t appear to be trying to copy their business. So the site had to be uniquely his and at the same time maintain the Cascao branding. 

Solutions?

The first thing I did was polish up the logo a bit. Cleaning up the logo allowed me to use what I had created on the site and it corrected some very small issues I was having with the logo. We used the same layout that I used on the Newborn site, and the same photo processing on the images we chose to use. Infiniti wanted to use their own calendar and management tool, so we integrated that into the site as well. 

Immediate growth was sought from social media and local searches. I made flyers for his social media accounts and we asked students to review the school on Google.